Privacy Policy
Pemaxx Liquidity Limited recognizes the vital importance of protecting your personal and financial information. This enables us to provide you with a secure website for your transactions. This privacy policy details how we manage the personal information provided to us by you or a third party in connection with our provision of services to you or which we collect from your use of our services and/or our app(s) or website(s).
The General Data Protection Regulation 2018 require that the personal information we hold about you must be:
- Used lawfully, fairly and in a transparent way.
- Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
- Relevant to the purposes we have told you about and limited only to those purposes.
- Accurate and kept up to date.
- Kept only as long as necessary for the purposes we have told you about.
- Kept securely.
We reserve the right to change and amend this privacy notice from time to time to take into consideration new technology, changes to our operations and practices and new laws and regulations. Our most current privacy policy will govern any personal information we hold on you.
Use of Personal Data and Lawful Basis for Processing
1.1 Identity Verification and Account Management
As part of providing services, or information about our services, to you, we will need
to verify your identity in order to set you up as a customer and we will need to use
those details in order to effectively manage your account with us to ensure that you are
getting the best possible service from us. This may include third parties carrying out
credit or identity checks on our behalf. We collect, process and disclose personal data
to fulfil our contractual, regulatory and statutory obligations to our clients. It is in
our legitimate business interest to do so and the use of your personal information in
this way is necessary for us to deliver our contracted services to you. We also have an
obligation to comply with applicable laws of the Financial Services Authority (FSA), Law
Enforcement Agencies, among others. For the avoidance of doubt, the lawful basis under
which we process your personal data is for the fulfilment of our contractual obligations
to you, our legitimate interest and to fulfil Pemaxx Liquidity Limited’s legal or
statutory
obligation.
1.2 Provisions, Improvement and Development of Products and Services
Upon account opening we will need to use your personal information to perform our
services and comply with our obligations to you. It is in our legitimate interests to
ensure that we provide you with the best products and services so we may regularly
review your needs to ensure that you get the best possible products and services from
us.
We may from time to time use personal information provided by you through your use of
our services and/or through customer surveys to help us improve our products and
services when you have opted to receive marketing materials from us, we will include
instructions on how to opt out shall you wish to do so in the future.
1.3 Settlement of Enquiries and Disputes
Where we consider there to be a risk that we may need to defend or bring legal claims,
we may retain your personal information as necessary for our legitimate interests in
ensuring that we can properly bring or defend legal claims. We may also need to share
this information with our insurers or legal advisers. How long we keep this information
for will depend on the nature of the claim and how long we consider there to be a risk
that we will need to defend or bring a claim. It is in our legitimate interests to use
your personal information in such a way.
1.4 Compliance with Applicable Laws and Regulations
We may need to use your personal information to comply with applicable laws, court order
or other judicial process, or the requirements of any applicable regulatory authority
and share your personal information with third parties including but not limited to
auditors and regulators. For instance, to conduct anti-money laundering and due
diligence checks, to detect and prevent fraud, to monitor and record phone calls, to
inform you of any changes in our services, to respond to complaints and enquiries, to
maintain your records up to date. We do this to comply with our legal obligations and
because it is in our legitimate interest to do so.
1.5 Profiling and Automated Decision-Making
We may from time to time use personal information about you to form profiles about you
so that we understand your needs and provide the very best products and services we can.
We may also make decisions about you through automated profiling or automated credit
checks which could affect your ability to use our services. We may need to do this
either to perform our legal obligations or because it is in our legitimate interest to
use your personal information in such a way. You can object to an automated decision
being made and ask us to verify the information obtained and or request another staff
member to review it. Profiling means any form of automated processing of personal data
consisting of the use of personal data to evaluate certain personal aspects relating to
a natural person, performance at work, economic situations, health, personal
preferences, interests, reliability, behaviour, location, movements etc.
1.6 Marketing
We may collect your name and contact details (such as your email address, phone number
or address) in order to send you information about our products and services which you
might be interested in. We may collect this directly from you, or through a third party.
If a third party collected your name and contact details, they will only pass those
details to us for marketing purposes if you have consented to them doing so. It is in
our legitimate interest to use your personal information in such a way.
You always have the right to “opt out” of receiving our marketing. You can exercise the
right at any time by contacting us. If we send you any marketing emails, we will always
provide an unsubscribe option to allow you to opt out of any further marketing emails.
If you “opt-out” of our marketing materials, you will be added to our suppression list
to ensure we do not accidentally send you further marketing.
We never share your name or contact details with third parties for marketing purposes
unless we have your “opt-in” consent to share your details with a specific third party
for them to send you marketing. We do use third party service providers to send out our
marketing, but we only allow them to use that information on our instructions and where
they have agreed to treat the information confidentially and to keep it secure. It is in
our legitimate interest to use your personal information in such a way. We retain your
details on our marketing list until you “opt-out” at which point we add you to our
suppression list. We keep that suppression list indefinitely to comply with our legal
obligations to ensure we do not accidentally send you any more marketing.
1.7 Website Information
Our web pages and emails may contain web beacons or pixel tags or any other similar type
of data analysis tools which allow us to track receipt of correspondence and to count
the number of users that have visited our webpage or opened our correspondence. Where
your personal information is completely anonymised, we do not require a legal basis as
the information will no longer constitute personal information. However, where your
personal information is not in an anonymised form, it is in our legitimate interest to
continually evaluate that personal information to ensure that the products and services
we provide are relevant to the market.
1.8 References and Surveys
From time to time, third parties, such as credit agencies may approach us to provide a
credit reference about you for credit and identity checks. It may be in our legitimate
interest to comply with our legal obligations or we may be obliged to provide such a
reference in order to comply with a legal obligation.
From time to time, we may send you surveys as part of our customer feedback process and
it is in our legitimate interest to ask for feedback to ensure that we provide the best
service to you. However, we may from time to time also ask you to participate in other
surveys and if you agree to participate in such surveys we rely on your consent to use
the personal information we collect as part of such surveys. All responses to any survey
we send out whether for customer feedback or otherwise will be aggregated and
depersonalised before survey results are shared with any third parties.
1.9 Internal Business and Record Keeping
We may need to process your personal information for internal business and research
purposes and record keeping purposes. Such processing is in our own legitimate interests
and is required in order to comply with our legal and regulatory obligations. This may
include any communications that we have with you in relation to the services we provide
to you and our relationship with you. We will also keep records to ensure that you
comply with your obligations under any contract you have entered into with us.
1.10 Our Premises
We collect information about visitors to our premises. We may record information on your
visit, including the date and time, who you are visiting, your name, employer, contact
details and vehicle registration number. If you have an accident at our premises, this
may include an account of your accident. It is in our legitimate interest to do so.
We may operate CCTV at our premises which may record you and your activities. We display
notices to make it clear what areas are subject to surveillance. We only release footage
following a warrant or formal request from law enforcement, or as necessary in relation
to disputes. It is not only a legal requirement but also in our legitimate interest to
do so.
1.11 Sharing with Cooperation Partners and Suppliers
We may share your personal information with cooperation partners who provide services on
our behalf or have introduced you to us or other cooperation partners or suppliers we
have engaged with. It is in our legitimate interest to use your personal information in
such a way to provide you with our services.
1.12 Sharing with Group Entities and Corporate Restructuring
We may share your personal information with other entities in our group as part of our
regular reporting activities on company performance, in the context of a business
reorganization or group restructuring exercise, and for system maintenance support and
hosting of data. It is in our legitimate interest to use your personal information in
such a way.
We may share your personal information with other third parties, for example in the
context of the possible sale or restructuring of the business where necessary in
connection with the purposes which your information was collected for. It is in our
legitimate interest to do so.
Collection of Personal Data
We may collect the following types of information from actual or potential customer:
- Name, address and contact details including but not limited to phone number and email address.
- Date of birth and gender.
- Professional and employment details.
- ID and/or passport number.
- National/tax identification number.
- Information about your income and wealth including details about your assets and liabilities, account balances, tax and financial statements.
- Trading history and performance.
- Social media or other network data when these technologies are used by you to communicate with Pemaxx Liquidity Limited.
- any other similar information.
We obtain this information through your use of our services or other dealings with us including through any of our websites, apps, the account opening applications, demo sign up, webinar sign up, subscribing to news updates and from information provided in the course of ongoing customer communication. We may collect this information about you from third parties either through bought-in third party marketing lists, publicly available sources or through our ‘refer a friend’ scheme. When we do so, we ensure that any third party providing personal data to us has the required consent from the data subject to disclose the personal data to Pemaxx Liquidity Limited.
We may ask for other personal information voluntarily from time to time and if you choose not to provide the information we require to fulfil your request for a certain product or service, we may not be able to provide you with the requested product or service and it could mean that we need to terminate the service or account you have with us.
Please note that we keep records of your trading history including:
- products you trade and their performance.
- products we trade on your behalf and their performance.
- historical data about the trades and investments you made including the amount invested your preference for certain types of services and products.
We may record any communications, electronic, by telephone, in person or otherwise, that we have with you in relation to the services we provide to you and our relationship with you. These recordings will be our sole property and constitute evidence of the communications between us. Any telephone conversation may be recorded without the use of a warning tone or any other further notice. We record calls in order to fulfil our regulatory obligation.
Please note that our offices or premises may have CCTV which will record your image.
Your Consent
Where the use of your personal information by us requires your consent, such consent will be provided in accordance with the applicable customer terms and conditions available on our website(s) or any other contract we may have entered into with you or stipulated in our communication with you from time to time.
Where we rely on your consent as our legal basis for processing your personal information, you have the right to withdraw your consent at any time by contacting us using the contact details set out below.
Disclosure of Personal Data
We may, in the standard operation of our business, share selected information to the following:
- credit providers, any relevant governmental, or law enforcement authority as required by law or as agreed with you.
- our insurers, agents, service providers, specialist advisers, suppliers and subcontractors who provide us with insurance, administrative, IT, financial, verification, regulatory, compliance research or other services.
- professional advisors such as our solicitors in connection with any ongoing or prospective legal proceedings or in order to establish, exercise or defend our legal rights, and our auditors and accountants in order to satisfy our regulatory and financial reporting obligations.
- introducing brokers and affiliates with whom we have a mutual relationship;
- credit reporting and reference agencies.
- any member of our group, meaning our subsidiaries, our ultimate holding company and its subsidiaries, and successors in title to our business anyone authorised by you.
Generally, we require that third parties who handle or obtain your personal information acknowledge the confidentiality of this information, undertake to respect any individual’s right to privacy and comply with all the relevant data protection laws and this privacy notice. Where any third party uses your personal data as data controller, such use is not covered by this privacy notice and is not subject to Pemaxx Liquidity Limited’s privacy standard and procedures. Please note that third parties such as credit reporting and reference agencies may keep a record of any searches and may use the search details to assist other companies in performing their searches.
Security and Storage of Personal Information
Pemaxx Liquidity Limited takes the safeguarding of your data very seriously. Pemaxx Liquidity Limited has taken measures and precautions to protect the security of your personal information. Our employees understand to respect the confidentiality of your personal information. We have a Security Officer to ensure our compliance with this privacy policy and applicable laws and regulations. We hold personal information in secure computer storage facilities, paper-based files, and/or other records. When we consider that personal information is no longer needed, we will remove any details that will identify you and we will securely destroy the records.
Please note that we are subject to certain laws and regulations which require us to retain a copy of the documents we used to comply with our customer due diligence obligations, and supporting evidence and records of transactions with you and your relationship with us for a minimum period of five (5) years after our relationship with you has terminated. Personal information held in the form of a deed is subject to a storage period of twelve (12) years after our relationship with you has terminated. If we hold any personal information in the form of a recorded communication, by telephone, electronic, in person or otherwise, this information will be held in line with local regulatory requirements which will either be five (5) or ten (10) years after our relationship with you has terminated.
Where you have opted out of receiving marketing communications, we will hold your details on our suppression list so that we know you do not want to receive these communications.
Cookies
A cookie is a small piece of text stored on your computer or device when you visit a website or an app. We use cookies on our websites and apps to provide you with more relevant and effective experience. For further information about cookies please refer to our website.
Technology Improvements
We want to provide you with better and improved experience through constant technology development. This may result in a change to the way in which personal information is collected or used. The impact of any technology changes which may affect your privacy will be notified in this privacy notice at the time of change.
Links to Third Party Websites
Our websites or apps may have links to external third party websites. Please note that third party websites are not covered by this privacy notice and those websites are not subject to Pemaxx Liquidity Limited’s privacy standards and procedures. Please check with each third party regarding their privacy standards and procedures.
Your Rights
Data protection law gives you a number of rights when it comes to personal information we hold about you. The key rights are set out below. More information about your rights can be obtained from the Information Commissioner’s Office (“ICO”).
Under certain circumstances, by law you have the right to:
- Be informed in a clear, transparent and easily understandable way about how we use your personal information and about your rights. Therefore we are providing you with the information in this notice. If you require any further information about how we use your personal information, please let us know.
- Request access to your personal information (commonly known as a “data subject access request”).
- This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
- Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
- Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it (for instance, we may need to continue using your personal data to comply with our legal obligations). You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
- Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to us using your information on this basis and we do not have a compelling legitimate basis for doing so which overrides your rights, interests and freedoms (for instance, we may need it to defend a legal claim). You also have the right to object where we are processing your personal information for direct marketing purposes.
- Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
- Request the transfer of your personal information to another party where you provided it to us and we are using it based on your consent, or to carry out a contract with you, and we process it using automated means.
- Withdraw consent. In the limited circumstances where we are relying on your consent (as opposed to the other bases set out above) to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate interest in doing so.
- Lodge a complaint. If you think that we are using your information in a way which breaches data protection law, you have the right to lodge a complaint with your national data protection supervisory authority.If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal information, withdraw your consent to the processing of your personal information or request that we transfer a copy of your personal information to another party, please contact us via our compliance team as per details below.
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. We may need to request specific information from you to help us understand the nature of your request, to confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it. Please consider your request responsibly before submitting it. We will respond to your request as soon as we can. Generally, this will be within one month from when we receive your request but, if the request is going to take longer to deal with, we will let you know.
Complaint and Contact
If you are concerned about us ensuring your privacy, you can make a complaint. We will act upon it promptly. You can contact us via our compliance team as set out below.
If you are not satisfied with our response to your complaint, you have the right to file a complaint with the Information Commissioner’s Office (“ICO”).
If you have any questions regarding our privacy policy, please